RS Kayley Ltd, a trusted name in construction and hard landscaping, offers exceptional services in bricklaying, patios, and driveways. Serving areas across Kent and South London—including Bexleyheath, Swanley, Dartford, and Barnehurst—their reputation offline was solid, but their online presence wasn’t pulling in leads.

Ricky from RS Kayley Ltd approached Welch Marketing with a clear objective:
Build a professional website that reflects their quality services.
Use SEO to rank at the top of Google for local search terms.
Increase enquiries and leads to grow their business.
The Challenge
RS Kayley Ltd faced several hurdles:
No Website Presence: Without a professional website, they had no foundation for online marketing or lead generation.
Low Visibility: Competing in a crowded market with no SEO strategy meant they weren’t showing up in local searches.
Lead Generation Issues: They relied entirely on word-of-mouth referrals, which limited their growth potential.
Step 1: Building Their Website
We started by designing and building a bespoke website for RS Kayley Ltd. The goal was to create a platform that showcased their expertise while being user-friendly and SEO-ready.
Website Features We Implemented:
Service Pages: Dedicated pages for their core services (bricklaying, patios, driveways) with detailed information and photos of their work.
Mobile-Optimised Design: Ensured the site looked perfect on all devices, as most local searches happen on mobile phones.
Visual Portfolio: A gallery showcasing before-and-after photos of projects to build credibility and attract clients.
Call-to-Action Buttons: Strategically placed CTAs to encourage visitors to call or enquire online.
Contact Forms: Easy-to-use forms for potential clients to get in touch.
This website became the cornerstone of their online strategy, providing the perfect platform to execute an advanced SEO campaign.
Step 2: The SEO Strategy
Once the website was live, we moved into phase two: driving traffic and generating leads through SEO.
1. Local SEO with Location Pages
We created optimised landing pages targeting specific areas, such as:
"Bricklaying Services in Bexleyheath"
"Patio Installation in Swanley"
"Driveway Contractors in Dartford"
These pages were packed with location-specific keywords, testimonials, and geolocation features to ensure they ranked for local searches.
2. On-Page SEO
We implemented structured on-page SEO across the website, focusing on:
Meta Titles and Descriptions: Each page had unique and optimised meta tags, such as:
“Top Bricklaying Services in Dartford – Get Your Free Quote Today!”
H1, H2, and H3 Tags: Proper heading structures for better readability and SEO optimisation.
Internal and External Links: Linking service pages, blogs, and trusted external resources to boost authority.
3. Keyword Research and Competitor Analysis
We identified high-value keywords like:
"Bricklayers in Bexleyheath"
"Patios in Kent"
"Driveway contractors near me"
By analysing competitors, we found content and ranking gaps that we could capitalise on.
4. Backlink Building
We built high-quality backlinks to increase domain authority by:
Listing the business on local directories.
Publishing guest blogs on niche trade and construction websites.
Collaborating with local publications to showcase RS Kayley Ltd’s success stories.
5. Technical SEO and Schema Markup
To give search engines the best possible data, we implemented:
Schema Markup: Highlighted key information like services, locations, and reviews.
Page Speed Optimisation: Ensured the website loaded quickly for users and search engines.
6. Longtail Keywords and Geo-Widgets
We targeted longtail keywords (e.g., "patio builders in Swanley") and added geolocation widgets to help users see exactly which areas were covered.
The Results
Within just 6 months, RS Kayley Ltd saw a complete transformation:
First Page Rankings Across Key Areas
#1 for "Bricklaying in Bexleyheath."
Top rankings for "Patios in Bexleyheath," "Driveways in Swanley," and more.
Significant Lead Generation
Over 100+ qualified leads in the first year through organic traffic.
A 500% increase in enquiries through the website’s contact forms and calls.
Massive Traffic Growth
Organic traffic grew by 400%, with most visitors coming from high-intent local searches.
Increased Revenue
The influx of leads directly translated into more projects, helping RS Kayley Ltd scale their operations and grow their business.
Client video testimonial on our Instagram!
Conclusion: From Zero to Online Hero
This case study shows the power of combining a professionally built website with a well-executed SEO strategy. RS Kayley Ltd now dominates local search results, drives hundreds of leads, and enjoys a thriving business.
If your business is struggling to stand out online, we can help. At Welch Marketing, we specialise in transforming websites into lead-generating machines.
👉 Want results like RS Kayley Ltd? Get in touch today and let’s build your success story.
Visit RS Kayley Ltd’s Website to see their amazing work!
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