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If you're looking to supercharge your online presence and reach customers in specific areas, you're in the right place. We're diving into the world of location pages – what they are, why they're essential for your business, and how they can give you a significant edge in the competitive trades industry.
But we won't just tell you how crucial these pages are. We'll also show you how they've transformed the game for one of our clients, RSKayley Ltd., and share a bonus tip to get your location pages working like a charm.
What Are Location Pages?
Let's start with the basics. Location pages are individual web pages on your website, each focusing on a specific geographic area where you provide your services. These pages are tailored to target potential customers in those areas, making it easier for them to find you.
For example, if you're a builder offering services in various towns, you can create a unique location page for each of these areas. Each page will highlight the services you offer in that specific location, helping you connect with customers in a more personalised way, and also helping you rank high on Google when that area is searched specifically.
Why Tradesmen Need Them
Now, you might be wondering why location pages are so crucial for tradesmen. Well, here are some solid reasons:
1. Targeted Visibility
Location pages are like a beacon for potential clients in specific areas. When someone searches for services in a particular location, Google loves showing them location-specific results. Your well-optimised location pages can help you appear on the coveted first page of search results, right where potential clients are looking.
2. Building Trust
Customers often prefer local businesses. They feel more comfortable knowing that the tradesman they hire is just around the corner. By having location pages, you show that you're part of the community, and you understand the area's unique needs.
3. Personalisation
Each location has its own quirks and preferences. Your location pages allow you to tailor your message to each area. For example, you can highlight the driveway work you've done in Swanley on the Swanley location page, creating a more personal connection with potential clients in that area.
4. Competition Edge
Not all tradesmen are using location pages effectively. By having a robust set of location pages, you can outperform competitors who haven't fully tapped into this strategy.
Now, let's get down to real-world results. Our client, RSKayley Ltd., was keen on expanding their online reach. We built them a fantastic website and set them up with an SEO package.
As part of this package, we created location pages tailored to their services.
For instance, they have a page dedicated to bricklaying, another for driveways, and a third for garden patios. We then went a step further and duplicated these pages, integrating local areas into the content. This is where the magic happens. Here's what we did:
Step 1: Multiple Location Pages
For each service, we created multiple location pages. Take the bricklaying service as an example. RSKayley Ltd. now has over 10 location-specific pages, such as "Bricklayers in Bexleyheath," "Bricklayers in Swanley," "Bricklayers in Barnehurst," and more.
Step 2: Geolocation Features
Each location page includes a geolocation Google Maps widget to show potential clients exactly where they operate. This visual element not only adds credibility but also aids clients in visualising your presence in their area.
Step 3: Optimised Tags and Meta Data
We left no stone unturned. Each location page has optimised header tags (H1 and H2), a meta title, meta description, and a clear, concise URL. This ensures search engines and users understand the page's purpose right away.
Step 4: Tailored Copywriting
The copywriting on each page is unique and tailored to the specific area. This helps the page rank well for local searches and adds a personal touch for visitors.
Bonus Tip: Speed Up Indexing
Don't leave the fate of your location pages solely in the hands of Google's web crawlers. After creating a location page, it's essential to submit it to Google Search Console for faster indexing. This action ensures that Google recognises your page and includes it in its search results more swiftly. It's a simple yet powerful step that can help you start reaping the benefits of your location pages sooner.
By actively submitting your pages, you take control of your online visibility and increase the chances of potential clients finding your services in their specific areas. It's a proactive move that can make a significant difference in your online success.
The Results
So, what were the outcomes of this approach? Well, they were pretty remarkable. RSKayley Ltd. saw their location pages skyrocket to page one on Google for most of the targeted areas. This translated into a significant increase in leads and customers. By optimising location pages, RSKayley Ltd. effectively reached potential clients where they were searching, making it easier for locals to find and trust their services. It's a game-changer for their business, and it can be for yours too.
So, fellow tradesmen, if you haven't explored the potential of location pages for your website, now's the time to dive in. Connect with your local clients on a whole new level, and watch your business thrive. Here's to boosting your online presence and reaping the rewards of location pages!
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