How We Helped a Leading UK Tool Supplier Generate £697,000+ in Sales With a Full-Service E-Commerce Strategy

Tyler Welch
Apr 29
2 min read

When a leading UK tool supplier approached us, they needed more than just a website—they needed a complete e-commerce engine. Fast forward to now, and they've smashed through £697K in sales, pulled in 13,000+ conversions, and are bringing in 300 new customers a month.

Here’s how we did it (and how we can do the same for your e-commerce brand too).

✅ Custom-Built Shopify Store (B2B & B2C)

We didn’t just build them a website—we built a fully customised Shopify store that caters to both B2C and B2B customers. From wholesale account logic to intuitive search and category filtering, every detail was tailored to make buying fast, smooth, and scalable.

📦 Uploading 80,000+ Products

Imagine uploading over 80,000 products without breaking a sweat. We integrated their product feed, cleaned up messy data, optimised product titles/descriptions for SEO, and created bulk upload systems to keep everything running like clockwork.

📈 300 New Customers Every Month

Through a mix of smart advertising, killer landing pages, and ongoing optimisation, we’re now bringing them 300+ new customers every single month. And we’re only just getting started.

🛒 Google Shopping & Search Ads That Actually Convert

We run both Google Shopping and Google Search ads. Our strategy focuses on:

High-converting keywords
Proper product feed structuring
Ongoing bid optimisations
Smart audience targeting

This isn’t set-and-forget PPC. We monitor, tweak, and scale—weekly.

📧 Email Marketing That Drives Repeat Sales

We handle all their email marketing—from abandoned carts to new product promos, and tailored email flows that turn one-time buyers into loyal customers. Automated and strategic, just how it should be.

💻 Ongoing Website Development & CRO

E-commerce sites should never be "done". We’re constantly developing and improving their store. That means faster load times, better product filters, upsell functions, trust elements, and design updates that boost conversion rates.

🔍 SEO That Puts Them on Page 1

They now dominate page one of Google for almost every tool-related keyword. From product page optimisation to blog content and category SEO—we’ve helped them outrank big-name competitors without breaking the bank.