Unlocking E-Commerce Success with Welch Marketing

At Welch Marketing for E-Commerce, we don’t just talk results; we deliver them.

Last month, we ran a Google Shopping Ads campaign for one of our e-commerce clients. The result? We turned a modest £2,550 ad spend into over £14,000 in revenue.

That’s a 549% Return on Ad Spend (ROAS) in just 30 days.

📈 The Numbers Speak for Themselves:

• £2.55K spent

• £14,000 in conversion value

• 138 conversions

• 549.62% ROAS

  
  

This wasn’t a lucky break; it was the result of strategic ad setup, precise product feed optimisation, and constant performance monitoring. We made sure every penny worked hard to drive qualified traffic and high-intent buyers.

💡 Why Google Shopping Ads Work for E-Commerce

Google Shopping is a goldmine for e-commerce businesses. Unlike traditional search ads, Shopping ads show your product image, price, and name directly on the search results. This means people click with buying intent.

But to make it work, you need:

• A well-structured product feed

• Smart bidding strategies

• Keyword sculpting and negative matching

• Ongoing optimisation

  
  

This is where we come in.

🔍 Understanding the Power of Google Shopping Ads

Google Shopping Ads are not just another advertising option; they are a game-changer. They allow your products to stand out visually. When potential customers search for items, they see your products first. This visibility can lead to higher click-through rates and conversions.

📊 The Importance of a Well-Structured Product Feed

A well-structured product feed is crucial. It’s the backbone of your Google Shopping Ads. If your feed is messy or incomplete, your ads won’t perform well. Ensure you have clear titles, accurate descriptions, and high-quality images. This attention to detail can significantly impact your ad performance.

💰 Smart Bidding Strategies: Maximising Your Budget

Smart bidding strategies can help you get the most out of your advertising budget. These strategies use machine learning to optimise your bids in real-time. By analysing data, they can adjust your bids based on the likelihood of conversion. This means you can spend less while still driving more sales.

🔑 Keyword Sculpting and Negative Matching

Keyword sculpting is about targeting the right keywords while avoiding irrelevant ones. Negative matching helps prevent your ads from showing up for searches that don’t convert. This ensures your budget is spent effectively, reaching only those who are likely to buy.

🔄 Ongoing Optimisation: The Key to Long-Term Success

Ongoing optimisation is essential for sustained success. Regularly reviewing your campaigns allows you to identify what’s working and what’s not. Adjusting your strategies based on performance data can lead to continuous improvement and better results over time.

🚀 Want These Results for Your Business?

If you run an online store and you’re not seeing results like this from your Google Ads, you’re probably leaving serious money on the table.

Let’s change that.

Whether you're spending £500 or £5,000 a month, we can help you scale profitably without wasting your budget.

📞 Book a free call with our e-commerce ad specialists

🌍 Visit welchmarketing.co.uk to get started

Welch E-Commerce Marketing

Proven results. Smarter campaigns. Real growth.