Dufour Building Services
The Challenge
Dufour Building Services is a fit-only bathroom installation company based in South London. Like many tradesmen, they relied on word of mouth and the occasional lead from Checkatrade. The pipeline was inconsistent — some months were busy, others were dead. They needed a predictable system to generate quality leads from homeowners who were ready to invest in a new bathroom.
The Solution
We built a complete Growth Engine for Dufour — a custom website, Meta Ads campaigns targeting South London homeowners, an AI-powered CRM with instant lead follow-up, and automated review requests. The system was live within 2 weeks of onboarding.
The Results — First Month
Within the first 30 days, the Growth Engine generated 63 qualified leads. Of those, 26 were quoted — creating a pipeline of over £160,000 in outstanding quotes waiting to be accepted. 4 jobs were won immediately, generating £35,000 in revenue collected.
The speed-to-lead automation meant every enquiry received a response within 10 seconds. The 7-day chase sequence kept leads warm. And the CRM pipeline allowed the team to manage everything from their phone with one-word SMS replies.
Key Stats
- 63 leads generated in Month 1
- 26 quotes sent (£160k+ pipeline value)
- 4 jobs won — £35,000 revenue collected
- 10x return on investment