The whole engine, minus the website
Ads, funnel, automations and WelchCRM, plugged into the website you already have. SEO on your existing site is optional.
Welch Growth Engine
Facebook ads for air conditioning installers.
Homeowners rarely go looking for an air conditioning installer until they need one. Meta ads put your home air conditioning in front of them first.
What your customers search
- air conditioning installation
- home air con cost
- air conditioning near me
Jobs we target
- Home air conditioning
- Commercial air conditioning
- Air to air heat pumps
- Servicing contracts
The problem
Demand spikes in the first hot week and disappears when the weather turns.
Air con ads work best timed to the weather, with a clear install offer and finished wall units in real rooms.
Cheap leads are the most expensive thing in trade marketing. In our own accounts, every campaign that produced real work cost more per lead than the ones that looked good on a dashboard. So we build for jobs won, and WelchCRM proves it.
Air conditioning leads from Facebook and Instagram ads for air conditioning installers from Welch Marketing cover home air conditioning, commercial air conditioning, air to air heat pumps and more, for homeowners and businesses across the UK.
Your customers are homeowners and businesses. They search for things like “air conditioning installation”, “home air con cost”, “air conditioning near me”, and we build everything around turning those searches and scrolls into home air conditioning and commercial air conditioning.
What you get
What Meta ads for air conditioning installers includes.
New, fully optimised campaigns
CBO, ABO, awareness, lead generation and creative testing, run together to generate high quality, high volume leads.
Research, not guesswork
Our Trade Ad Playbook studied 22,825 ads and tested the findings against real Welch accounts before we used any of it.
Instant forms first
Instant forms run until a landing page proves itself on lead quality. Not on cost.
Filmed by Logody
We partner with Jack at Logody for all ad videography, so your ads show your real team, vans and finished jobs.
Outcomes fed back to Meta
When you mark a job won in WelchCRM, Meta learns which enquiries became real work.
Full WelchCRM access
Cost per lead, per quote and per job won, live. The last one is the only one that matters.
Jobs we target
Built for the air conditioning work that pays.
- Home air conditioning
- Commercial air conditioning
- Air to air heat pumps
- Servicing contracts
Meta ads is one part of the Welch Growth Engine. Together with the other four, every enquiry is tracked in WelchCRM from first click to job won, so you see your real cost per job.
Ad spend calculator
See what your ad spend could bring in.
Our average cost per lead across all Welch clients is £30. Move the slider to see roughly how many leads your monthly budget could generate for air conditioning installers.
Ad spend is separate. Meta ad spend is completely separate from our fees and is paid by you directly to Meta.
a month, about £49 a day
Estimated leads a month50
Average cost per lead£30
Leads a week12
Based on our £30 average cost per lead across all clients. Your trade, area and offer will move this up or down. An estimate, not a promise. Ad spend is paid by you directly to Meta and is separate from our fees.
The Welch guarantee
Double your revenue in 60 days, or we work for free until you do.
Baseline and measurement agreed in writing at onboarding and tracked in WelchCRM. Meta ad spend is completely separate from our fees and is paid by you directly to Meta. Read the guarantee terms.
Results
Proof from real accounts.
Hidden Cool
826enquiries at £3.15 each
- Enquiries
- 826
- Cost per enquiry
- £3.15
Questions
Meta ads for air conditioning installers, answered.
Do Facebook ads work for air conditioning installers?
Yes, when they are built for the jobs you want and every lead is followed up fast. We judge them on cost per job won, not cost per lead.
How much do Facebook ads for air conditioning installers cost?
Ad spend is set with you and paid directly to Meta. Across all our clients the average cost per lead is £30. Use the calculator on this page to see what a budget could bring in.
Do you understand air conditioning?
We only work with tradesmen. Our Meta ads for air conditioning installers is built around home air conditioning, commercial air conditioning, air to air heat pumps and the homeowners and businesses who buy them.
How much should I spend on ads?
It depends on your trade, area and the jobs you want. We agree a budget with you on the strategy call. Your ad spend is completely separate from our fees and is paid by you directly to Meta.
I tried Facebook ads before and they did not work.
Most failed campaigns are boosted posts, generic agencies or no follow up. We run proven trade structures and the CRM chases every lead for you.
Do I need a website to run ads?
No. Instant forms capture the enquiry inside Facebook and Instagram. A strong website still lifts trust and conversion.
How quickly will I get leads?
Most clients see first enquiries within a day or two of campaigns going live.
Is ad spend included in your fee?
No. Meta ad spend is completely separate from our fees. You pay it directly to Meta, on your own card, and see every penny in your ad account and in WelchCRM.
Ready to build the machine?
Book a free strategy call. We will look at your numbers, your area and your targets, and tell you straight whether the Growth Engine fits.
Meta ad spend is completely separate from our fees and is paid by you directly to Meta.