The whole engine, minus the website
Ads, funnel, automations and WelchCRM, plugged into the website you already have. SEO on your existing site is optional.
Welch Growth Engine
Homeowners rarely go looking for a damp proofing specialist until they need one. Meta ads put your damp proofing in front of them first.
What your customers search
Jobs we target
The problem
Damp ads work with clear before and after and a free or fixed price survey offer.
Cheap leads are the most expensive thing in trade marketing. In our own accounts, every campaign that produced real work cost more per lead than the ones that looked good on a dashboard. So we build for jobs won, and WelchCRM proves it.
Damp proofing leads from Facebook and Instagram ads for damp proofing specialists from Welch Marketing cover damp proofing, condensation control, timber treatment and more, for homeowners, landlords and buyers across the UK.
Your customers are homeowners, landlords and buyers. They search for things like “damp proofing near me”, “damp survey”, “rising damp treatment”, and we build everything around turning those searches and scrolls into damp proofing and condensation control.
What you get
Ads, funnel, automations and WelchCRM, plugged into the website you already have. SEO on your existing site is optional.
CBO, ABO, awareness, lead generation and creative testing, run together to generate high quality, high volume leads.
Our Trade Ad Playbook studied 22,825 ads and tested the findings against real Welch accounts before we used any of it.
Instant forms run until a landing page proves itself on lead quality. Not on cost.
We partner with Jack at Logody for all ad videography, so your ads show your real team, vans and finished jobs.
When you mark a job won in WelchCRM, Meta learns which enquiries became real work.
Cost per lead, per quote and per job won, live. The last one is the only one that matters.
Jobs we target
Meta ads is one part of the Welch Growth Engine. Together with the other four, every enquiry is tracked in WelchCRM from first click to job won, so you see your real cost per job.
Ad spend calculator
Our average cost per lead across all Welch clients is £30. Move the slider to see roughly how many leads your monthly budget could generate for damp proofing specialists.
Ad spend is separate. Meta ad spend is completely separate from our fees and is paid by you directly to Meta.
a month, about £49 a day
Based on our £30 average cost per lead across all clients. Your trade, area and offer will move this up or down. An estimate, not a promise. Ad spend is paid by you directly to Meta and is separate from our fees.
The Welch guarantee
Baseline and measurement agreed in writing at onboarding and tracked in WelchCRM. Meta ad spend is completely separate from our fees and is paid by you directly to Meta. Read the guarantee terms.
Results
21.9xback for every £1 of ads
20.7xback for every £1 of ads
19.6xback for every £1 of ads
Questions
Yes, when they are built for the jobs you want and every lead is followed up fast. We judge them on cost per job won, not cost per lead.
Ad spend is set with you and paid directly to Meta. Across all our clients the average cost per lead is £30. Use the calculator on this page to see what a budget could bring in.
We only work with tradesmen. Our Meta ads for damp proofing specialists is built around damp proofing, condensation control, timber treatment and the homeowners, landlords and buyers who buy them.
It depends on your trade, area and the jobs you want. We agree a budget with you on the strategy call. Your ad spend is completely separate from our fees and is paid by you directly to Meta.
Most failed campaigns are boosted posts, generic agencies or no follow up. We run proven trade structures and the CRM chases every lead for you.
No. Instant forms capture the enquiry inside Facebook and Instagram. A strong website still lifts trust and conversion.
Most clients see first enquiries within a day or two of campaigns going live.
No. Meta ad spend is completely separate from our fees. You pay it directly to Meta, on your own card, and see every penny in your ad account and in WelchCRM.
Book a free strategy call. We will look at your numbers, your area and your targets, and tell you straight whether the Growth Engine fits.
Meta ad spend is completely separate from our fees and is paid by you directly to Meta.