The whole engine, minus the website
Ads, funnel, automations and WelchCRM, plugged into the website you already have. SEO on your existing site is optional.
Welch Growth Engine
Facebook ads for refurbishment contractors.
Homeowners rarely go looking for a refurbishment contractor until they need one. Meta ads put your full property refurbishments in front of them first.
What your customers search
- refurbishment contractors
- property renovation company
- commercial refurbishment
Jobs we target
- Full property refurbishments
- Commercial refurbishments
- HMO conversions
- Renovations
The problem
Refurbishment projects are high value and slow to decide. You need a pipeline you can see, not a pile of maybes.
Refurbishment ads sell on finished projects and credibility. Show the before, the after and the team that delivered it.
Cheap leads are the most expensive thing in trade marketing. In our own accounts, every campaign that produced real work cost more per lead than the ones that looked good on a dashboard. So we build for jobs won, and WelchCRM proves it.
Refurbishment leads from Facebook and Instagram ads for refurbishment contractors from Welch Marketing cover full property refurbishments, commercial refurbishments, HMO conversions and more, for homeowners, landlords, developers and businesses across the UK.
Your customers are homeowners, landlords, developers and businesses. They search for things like “refurbishment contractors”, “property renovation company”, “commercial refurbishment”, and we build everything around turning those searches and scrolls into full property refurbishments and commercial refurbishments.
What you get
What Meta ads for refurbishment contractors includes.
New, fully optimised campaigns
CBO, ABO, awareness, lead generation and creative testing, run together to generate high quality, high volume leads.
Research, not guesswork
Our Trade Ad Playbook studied 22,825 ads and tested the findings against real Welch accounts before we used any of it.
Instant forms first
Instant forms run until a landing page proves itself on lead quality. Not on cost.
Filmed by Logody
We partner with Jack at Logody for all ad videography, so your ads show your real team, vans and finished jobs.
Outcomes fed back to Meta
When you mark a job won in WelchCRM, Meta learns which enquiries became real work.
Full WelchCRM access
Cost per lead, per quote and per job won, live. The last one is the only one that matters.
Jobs we target
Built for the refurbishment work that pays.
- Full property refurbishments
- Commercial refurbishments
- HMO conversions
- Renovations
Meta ads is one part of the Welch Growth Engine. Together with the other four, every enquiry is tracked in WelchCRM from first click to job won, so you see your real cost per job.
Ad spend calculator
See what your ad spend could bring in.
Our average cost per lead across all Welch clients is £30. Move the slider to see roughly how many leads your monthly budget could generate for refurbishment contractors.
Ad spend is separate. Meta ad spend is completely separate from our fees and is paid by you directly to Meta.
a month, about £49 a day
Estimated leads a month50
Average cost per lead£30
Leads a week12
Based on our £30 average cost per lead across all clients. Your trade, area and offer will move this up or down. An estimate, not a promise. Ad spend is paid by you directly to Meta and is separate from our fees.
The Welch guarantee
Double your revenue in 60 days, or we work for free until you do.
Baseline and measurement agreed in writing at onboarding and tracked in WelchCRM. Meta ad spend is completely separate from our fees and is paid by you directly to Meta. Read the guarantee terms.
Results
Proof from real accounts.
Dufour Building Services
21.9xback for every £1 of ads
- Work won
- £112,500
- Jobs won
- 14
All Kent Roofing
20.7xback for every £1 of ads
- Work won
- £87,300
- Jobs won
- 10
MK Roofing and Guttering
19.6xback for every £1 of ads
- Work won
- £38,675
- Jobs won
- 19
Questions
Meta ads for refurbishment contractors, answered.
Do Facebook ads work for refurbishment contractors?
Yes, when they are built for the jobs you want and every lead is followed up fast. We judge them on cost per job won, not cost per lead.
How much do Facebook ads for refurbishment contractors cost?
Ad spend is set with you and paid directly to Meta. Across all our clients the average cost per lead is £30. Use the calculator on this page to see what a budget could bring in.
Do you understand refurbishment?
We only work with tradesmen. Our Meta ads for refurbishment contractors is built around full property refurbishments, commercial refurbishments, HMO conversions and the homeowners, landlords, developers and businesses who buy them.
How much should I spend on ads?
It depends on your trade, area and the jobs you want. We agree a budget with you on the strategy call. Your ad spend is completely separate from our fees and is paid by you directly to Meta.
I tried Facebook ads before and they did not work.
Most failed campaigns are boosted posts, generic agencies or no follow up. We run proven trade structures and the CRM chases every lead for you.
Do I need a website to run ads?
No. Instant forms capture the enquiry inside Facebook and Instagram. A strong website still lifts trust and conversion.
How quickly will I get leads?
Most clients see first enquiries within a day or two of campaigns going live.
Is ad spend included in your fee?
No. Meta ad spend is completely separate from our fees. You pay it directly to Meta, on your own card, and see every penny in your ad account and in WelchCRM.
Ready to build the machine?
Book a free strategy call. We will look at your numbers, your area and your targets, and tell you straight whether the Growth Engine fits.
Meta ad spend is completely separate from our fees and is paid by you directly to Meta.